Effectively Advertising Your Mobile App on Social Media

Mobile or Desktop Ads

As social media platforms more frequently feature ads for mobile apps, doing so has become an option that has simply not been available in the past. In a lot of ways this presents an appealing option for mobile apps to target the users of their compatible devices. At the same time, the full site versions of social media outlets also provide an opportunity to tap app users that would perhaps not know about such mobile offerings.You may want to check out marketing mobile apps for more.

The city building app, Megapolis, has recently taken out advertisements on social media sites like Face book. The gaming app has been increasingly successful, experiencing thousands of positive reviews and even more users that haven’t yet provided reviews. While the app was popular to begin with, its popularity has really begun to take off with the use of social media advertising. And what is perhaps most notable about Mega polis’ marketing strategy is that it has featured ads on Face book’s full site. Considering the app is primarily based on mobile devices, this is an interesting advertising strategy for the mobile enterprise to take. Essentially, it is targeting users on Face book that are not using mobile devices when they see the ad. At the same time, Mega polis’ strategy is assuming that a significant portion of Face book users also own mobile devices and can subsequently access the app. 

Using Your Own Strategy

It may be a risky strategy to advertise your mobile app on social media full sites, but if you think about it, it’s really not that risky. In other words, it’s not like you are health food store advertising in front of a fast food restaurant. It is safe to say that a significant number of Face book users own mobile devices and consequently download apps on those devices. For this reason, you may wish to consider advertising your mobile offering on both social media full sites and mobile apps. In doing so, you will more effectively reach users on the devices your app is compatible with. Perhaps, it will give you incentive to branch out your app’s compatibility with more operating systems. When it comes to advertising your mobile app, the best angle to take is the one that finds more users for your device. After all, if your app is appealing enough, users will be more willing to exhaust all efforts to download it. Some will even consider your app when deciding which mobile device and operating system to use. That is the true power of effective advertising.